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“what makes a good business plan“ • a further seminar in 'a practical guide to business start-up' series by dr olga kozlova. Writing a good business case a business case documents the key analytic phase of a business plan, which is itself part of a wider trust strategic plan. Learn how to create a business plan: how to create a damn good business plan we also offer writing services based on what you send us. Not sure where to start start your business in 10 steps see the guide.